Just because the holidays are busy doesn’t mean it’s acceptable to overlook an important part of your business strategies during the hustle and bustle: keeping your clients happy. Let’s count down a few ways to make sure you start the new year off on the right foot with customers.
1. Be Responsive.
Sure, you might be short-staffed, and the staff you do have may be busy dealing with time-sensitive, end-of-year projects. But this doesn’t mean your constituents have lower expectations for customer support. In fact, because their needs may also be greater during this time, their expectations may actually be higher.
In today’s fast-paced digital world, consumers have higher standards than ever before for the speed with which companies respond to their inquiries and resolve issues and concerns. Make it your priority to deliver the same level of customer service during the holiday season as you do throughout the year.
2. Think Client-First
Because people are busier than ever during this time of year, they’re looking for opportunities to simplify their lives. How can you help them accomplish those goals? The time is ripe to amp up sales on your products and services while simultaneously helping your clients make more informed, easier purchasing decisions. From “gift guide” blogs to email and mobile marketing incentives offering discounts, coupons and exclusive offerings, you can align their goals with yours for a win-win outcome.
Embracing mobile is also essential. Your clients don’t have time to deal with slow or non-optimized websites. Keep them happy by investing extra time and energy into ensuring they can get the information that they need, when they need it, how they need it.
3. Say “Thank You”
Putting clients first also means engaging with them on a personal level. And there’s no better time to think about developing your relationship than during the “season of giving.”
While a holiday card sent via conventional post is a tangible way to say “thank you,” acknowledge a client’s importance, and lay the foundation for future business, it’s also likely to get lost in the shuffle of the millions of holiday cards coursing through the U.S. mail every day.
So what can you do to stand out from your competitors while expressing your gratitude to clients this holiday season? Go the extra mile with corporate gifts. Food gifts, in particular, have universal appeal. Not only are they delicious, but they can also be shared and savored by recipients and the people of their choosing.
Want particularly standout culinary gifts? Gourmet food baskets and other mail order holiday treats from FoodyDirect are perfect choices. Between their glamourous appearance and decadent contents, they’re the ultimate elegant expression of appreciation.
Don’t let the holidays get the best of you this holiday season. Instead, put your best foot forward to ensure you’re on client “nice lists” by shopping for corporate gifts at FoodyDirect.